Just get it, make great food, and hope for the best.
And so what we see is
the restaurants who are doing the things they need to do
to stay in front of consumers
are hanging in there or they’re growing.
And if you’re not doing that,
it’s getting harder and harder and harder to keep going.
And part of me is sad for.
For it that you can’t just have a restaurant
just by doing great hospitality anymore.
But that’s also just life.
And that’s just the way the economy is now.
It’s the way life is now. There are too many options out there
being in front of you all the time.
I have some favorite locals where I live
that I haven’t gone to in months.
I haven’t seen anything I haven’t thought about.
I’m not top. They’re not top of mind with me.
That’s just the reality that. And.
And I think restaurants are facing that they’re not saying, no, no,
it doesn’t matter. I’m not gonna engage with tech.
I’m not gonna engage with marketing.
I’m just gonna make great food and.
And hope for the best. They know they have to do something.
And I think now more and more,
it’s kind of taking shape.
They’re understanding more of what they need to do.
They’re leaning more into tech,
they’re believing more in it.