What’s your opinion on people who use religion
to promote their business,
who use faith, Christianity in order to get more clicks,
likes and sales in their business?
For me, I think it’s a slippery slope, right?
Because there’s nothing wrong with having faith
and having one of your brand values be your faith and religion.
But aside from that,
I do find that sometimes people use that as a marketing tactic
cause they know it will resonate.
And I think it’s really tricky because more often than not,
most of us are religious.
South Africa is a very religious conservative country.
Most of us have faith. Um,
but I sometimes feel like entrepreneurs and marketers use that
in a weird way. Another way I’ve noticed this is when people will say,
like entrepreneurs and they’re sharing,
you know, they’re trying to inspire or help others and they’ll say,
god is the C E. O of my business.
God is my business partner.
They use that so that they don’t actually have to give you the tips.
They’ll just tell you to pray and read your Bible.
And it’s like people are doing that already.
So give me actual tips. Don’t tell me God did that.
How did you do it? What did you do after God told you to do it?