Taylor Swift’s Strategic Silence: A PR Analysis

Taylor Swift has officially entered the it ends with us chat.
Or should I say she’s exited the chat
by utilizing one of the best PR strategies you can use
silence and instead taking to her Instagram to promote this.
Obviously Taylor is friends with Channing and Zoe,
but it does have similar themes to the it ends with us movie.
You can see down here the TW that she put.
Then she immediately followed it up
with promoting Sabrina Carpenter’s new album.
Now obviously
we have seen Taylor and Blake do a lot of public promotional material
this past year together,
so a lot of the Swifties were wondering
is Taylor going to say anything
or is she going to promote movie at all?
I mean, considering her own song was using the film. Haha. It’s.
It’s a little bit unprecedented that not a word was said.
That is the work of a seasoned PR professional.
The work of Street Pain.
Plus the added context of this very long promo of Deadpool.
Be clear, do I think that Taylor and Blake are like on the outs
or like, not friends anymore?
No, that’s not what I’m saying.
I’m strictly talking about this from a PR and marketing point of view.
Miss Swift and Tree Pain did what they do best
said everything without saying anything at all.