Reflections on Branding Decisions: The Transition from G to Q and the Future of Infinity Cars

Oh god, why did we drop the G moniker and switch to Q?
It was a mistake.
It was a mistake
can’t believe they were the most iconic cars we ever made.
It’s okay. So what happens now?
Okay. Uh,
the market wants SUVs and crossovers.
We’ll give them that you know,
we’ll focus on exterior clean lines and and what about the interiors?
Everyone saying that well,
you know daddy Nissan ain’t giving us any money
so they’re not really gonna be changing
so why would someone come to infinity price point exterior colors
people still think the name holds some value
we gonna be okay or it’s okay?
It’s okay. It’s a it’s fine.
You sure everything’s gonna be okay?
That doesn’t funny how when you’re in the eye of the Hurricane
everything so calm and quiet.
Sir, are you okay?
Yeah, yeah,
I’m gonna use the bathroom real quick. Uh,
we should have never discontinued the G37.
When he’s done in there, I’m next.