Rebranding Resilience: The Pizza Guys Story

Oh, hello, everyone. Welcome back to food of you guy be join us today in West Belfast, a familiar friend, the pizza guys. What a fantastic rhythmical beat. That was the best.

Now look, you guys understand who we’re, right? We’re largely recommendations page celebrating fast food takeaways, this sector, this scene, and these guys have had a really difficult time lately. If you’re from Belfast, you’ll understand what exactly what I’m talking about. This shop was robbed and the robbers smashed the car through the front. And then when they were done, set the car on fire, result in awful, resulting in a catastrophic damage here at the Pizza Guys, it’s back open again, but open for eight weeks. This is not gonna be a sob story today. There’s a silver lining.

Which one that we’re happy to be here today to document. There’s a rebranding going on. Let’s go inside, have a chat with the main man. But it’s important to document this stuff. It’s not all sunshine and roses in this game. This is a particularly terrible story, but I think it’s gonna be a bit positive, bit of a positive ending. And our king’s competitions, our partners have brought a pizza, guys. Yeah, flavored Uras. It is the.

The almost the exact same red. And yeah.

This is on the raffle side. Sponsors of ours, literally the same color. Yeah, perfect. Yeah, not organized. Yeah, no, just don’t seems right now. We’ve got the honor put in this today to reveal the new name. Oh, being asked to do this stuff, honestly, such a trial button for us. Hello. You ready? We to add. Udah.

Ya.

You better. We don’t enjoy on too much the negative side of it. Yeah, top 5 lately.

Right? Yeah, start of the year was a bit Ruby. She adults program to the shop rob the place and then the kindly set the car and far and the way I because it wouldn’t go and then and in turn sat the Shopify.

How about is.

It Bill ever got our job? Yeah, it was a.

Good full gut out.

Pretty much food. I don’t have any new equipment, new screens, beyond new fryers. Yeah, pretty much everything. But we didn’t get new staff. Yes, we wanted to make sure we kept them all on work. And we’re able to keep them all on work as best as we could. Not one on loss of shift. And we got here opened within record breaking time with amazing shop filters. If they’re working with.

You are in Belfast, a very successful business owner and what you do as a factor multiple scores. But how much would impact financially did this have already.

Business of his massive fear of his massive. Because we’re still waiting on the insurance.

So you back to, yeah, back to find all of.

This. Yeah, kids, convenient money and all. So yes, but it’s all like, and I think what we’ve done now is main thing was to keep the business open, keep staff and work and, you know, continue with The Great Brown, the book we’ve got, you know, we’re echo well about within the community.

Because it’s much about here. Yeah, here we go. So just asked these lovely people here as well. So maybe cheer will improve the thing. If they don’t perform. Could you overlay a like a stadium? Yeah, like a full stage Wembley Bono. Alright, yeah, yeah, I can do that, right? Legends. I’m proud to announce we’re about to do the full rebranding of the Pizza. Guys. Are you ready? Are you ready? Three, two, one.

Hey, there you go.

Hurry up. Here we go.

There we go. That was good. Let’s say about the new brand. Yes. Peter Crew, formerly Peter Gaze. We’re moving to a more inclusive name than everybody feels part of it and we wanna grow this brand to New Haze.

New name, same pizza, careful. It’s about let’s go. Can we order a pizza now? Let’s go. Well done. Congratulations. Cheers.

So we’re launching a new Italian job. Peter, I would love you to try.

Understood. Everyone know we love this pizza. The, give me the new scope. Let’s have it. Sounds good. Let’s go. Bonus signings. Yeah, but was it breath? Is it chicken? Basic chicken luggage.

Proper bonus wing swings. They wing me. Yeah, they wing me.

They agree. Wing and legs and better than . Yes. And at the front of the back. Oh, yeah, sorry. Here. Are they front legs or back legs?

I’ll go one plan, one train. That’s good. That’s good. So as you know, as before, all our dough, we make a fresh on site every day by the main mount himself here on and we have a proof from minimum 48 hours. And that’s really what you need to do, as you know, to have a good job. We have to really make a unique go and travels well and holds well by the time the customer gets it.

That, those of you that haven’t seen the other bit of content with it, this is a delivery base model where the concept is to get the picture to your door, hot, steaming fresh and delicious. Not, I would find Italian piece that wouldn’t travel 35 seconds, let alone to your house in a box. This is that type of pizza.

Correct? Yeah, it is. And you know, we’ve tried.

Yourself with delivery times.

Yeah, like most people get our pieces, get it within a half an hour, immediately guarantee Peppan hour pizza to your door. If not, I’ll pay for.

It. Pizza for me is an impulsive. Oh, god, offensive pizza. Fine, we make a new one. I’m up. Not thinking about it four days in advance. This is a shop you can rely on to get the pizza to your door on point when you actually want it, which is half an hour before your film starts. But the kids come home. You know, I’m saying, you know, you wanna be reactive.

He made a look too easy.

Who is that? Could we surprise me? I love surprises. And I do one of my pirates. Thank you very well. Pizza, crude, Frisby.

How are you at Frisby? Oh, I believe.

Something I can bounce off. Excuse me, you Mark cautious. Go for who can you, who’s the best catch out of you too? Okay, you catch this?

You ready for this? Where’s it going? Skip it.

Along the ground. I wanna skip it. Ready?

Didn’t work. Maybe the pizza is better.

How about you? Oh, this kind of unpunish, right? This car perfectly matches your brand.

Is this a new Peter cream mini.

Depend amended? Wow, bro, that looks absolutely sensational in there as well. You gonna have a slice of me? Sure. What Dan gonna look at the cookie. Look, now it stays up. Yeah, you’re good. Hey, look at that. Did you try this in Vegas? Did you.

Find this in Vegas?

Oh, good. Back to Belfast. Well, on behalf of all of us, watch him, congratulations on getting this back open again. Congratulations on the new name, long man. Continue. Thank you. And this is a lesson in perseverance. Tough times or what makes us right? As an old saying, that smooth season never made a skilled sailor. That’s it. Gotta go for these times.

I’m afraid now at the start, the name of wasn’t free sold on it. But his time has went on. It’s too.

Late.

You know, come in, you’re in, we’re in night. But no, I’m really happy with it.

I was thought about food of your club. You’re should’ve changed to something else. But once you’re in your room, you’re in. That’s it. Well, that’s it now. Okay, there you have it. A new pizza. Highly recommend. No score. We’ve already scored him as a business. Absolute barnstormer. Love this guy and everything there about. But congratulations. Thanks for having us today.

Thank you very much.

Bro. Hope to see you again soon.

Good. Off the camera. We’ll be together. Oh, very good. But okay, give it enough.

Off camera score on the camera, I think that the beauty here is your spot. What I like cheese is this. You can really taste everything. Some spicy mates and blow everything out the water, including the cheese. This is really subtle. Yeah, it’s really nice to done that. A bit of class, not too aggressive, not too punchy, not too warm, not blown away by sponsoring at the last oils. The fennel is delicious. Fellow was beautiful in sausage. This picture is brilliant. Anyway, so just that. Thank you, Bill. Catches game real soon, people.