Someone is trying to trademark the phrase very demure,
according to TMZ.
The new TikTok trend could soon become someone’s potential cash cow.
According to new legal docs obtained by TMZ,
someone named Jefferson Bates
in Washington state filed docs to trademark very demure,
very mindful. The trendy phrase started earlier this month
with a TikTok post from a Chicago based content creator
who goes by the handle Jules LeBron.
Unclear if Jules is behind the trademark.
Their government name is not known,
but the person filing lists a Washington state address
and uses a phone number with a Nevada area code,
while Jules is apparently based in the Windy City.
Whoever is behind the trademark app,
they want to use it for advertising,
marketing and promotional services
according to the documents.
The trends really blown up
with Hollywood stars jumping on the bandwagon
including Jennifer Lopez, Kim Kardashian,
and Lindsay Lohan just to name a few.
Jules did post on TikTok stories today
saying they were taking a break from demure content
and they wanted to focus more on makeup tutorials and other things.
But divas we’re gonna take a little break from demure and mindful
and we’re gonna do some makeup tutorials.