Very not demure. Very not mindful. Very not thoughtful. Brat green. So I’m chronically online, and if you are too, you’ve probably been seeing a lot of brat green on your screen. The origins of the viral hue can be traced back to British pop star Charli XCX, who’s been owning the summer with her latest album, Brat. But if you haven’t been bumping that in the club, you might have found out about Brat Green from VP Kamala Harris, who recently used it to launch her presidential campaign. For what it’s worth, Charlie approves. Charlie told us that she opted for Pantone 3507C because it felt like the most wrong, uncomfortable, and disorienting option out of the 500 shades that were considered. Even though the market is over saturated with green tones like martini, olive oil green, sage green, pistachio green, mint green, and Bottega green, Charlie was fascinated by how a color could dominate the cultural zeitgeist with the right branding behind it. Brat Green’s fame was further cemented when Charlie’s creative team unveiled a Brat wall in Brooklyn that became an unofficial landmark. RIP Brat Wall. The Brat Wall was actually a really brilliant marketing strategy because not only did people want to take pic pictures in front of it, but they were all gathering and hanging out. It just kind of came the place to be. So when we all look back on 2024, will brat green be remembered as the color of the year or Simply the color of internet brain rot.