you can literally give out free coupons to your audience to get people to buy all you gotta do is go to your TikTok Shop claim your vouchers because you can provide your customers with these payment vouchers at no cost to you. so essentially if they redeem a 20% off or a $5 off coupon you get paid in full and they get the discount this is why you’re seeing so many different products with discounts and special offers because it’s literally costing them nothing to do it