There’s a story from Henry Ford that I love. The CMO of Ford was right next to his office, and every day he’d walk by, and he’d see the marketing campaign day after day after day. And so three months into seeing the same campaign, he knocked on a CMO’s door, and he’s like, hey, when are we gonna stop running this thing? He’s like, I’m getting exhausted of seeing it. And the guy just looked at me, he’s like, we haven’t started running it yet. We get so sick of our advertising so much before our customers or potential customers even remember our names. In the off chance you actually do get an advertisement of some sort in front of them, the likely that they remember that it was even you. And the core message of that advertising is even lower.