Unlocking the Power of Consumer Influence: How Your Dollar Determines the Products on Store Shelves

Hi, Queen. I hear you. So there is one very important way you can actually help make that happen, and that is this. I’m gonna let you in on a little secret. You as the customer, have all the power. It’s called voting with your dollar. Buyers at grocery stores, the way that they decide, do we want to bring in more flavors of oat house, they look at the data of how our existing flavors on shelf are doing. So in target, for example, we have vanilla and brownie batter on shelves. If we’re crushing it, we’re knocking it out of the park. They’re going to bring in five more flavors cause that’s making more money for them. Do you know what I mean? So if you want to see more flavors on shelf, buy the flavors that are already there. You rock.