Unpacking the Marketing Strategy of ‘It Ends With Us’: Romance or Domestic Violence?

Did the trailer for it ends with us not warn audiences what they would see in theaters? That’s a question being asked right now. And I have an answer for why. The studio played the movie in theaters as a romance, sidestepping the domestic violence aspects of the film. The Hollywood reporter notes, by glossing over its domestic violence content in the film’s marketing and by not providing any content warnings prior to the start of the film, it ends with us ultimately fails the survivors it is supposed to advocate for. Now, that’s definitely a good point, but here’s the thing about studio marketing. When was this movie released? August 9th, during the summer. Right. The studio marketing department likely saw the wider appeal of pushing the film as a romance rather than the story’s rougher edged subject matter. That could turn off potential moviegoers looking for something simple, happy with pure love. Now, I read somewhere that Blake Lively, being one of the films producers, asked that the domestic violence angle be largely removed. Yes, there are far reaching issues surrounding comments lively made about domestic violence, but not getting into that here. Not gonna do that. Did you watch the trailer for It Ends With Us? Did it encourage you to see the movie in the theaters? And were you surprised, welcoming, or perhaps felt misled by the marketing? Let me know in the comments. Oh, and yeah, after an unexpected and shockingly long absence from this platform, And the community here that I love so much. I’m really back this time. So let’s get back to it, please.