The most powerful conversion channel is email In email they come from the most beastly conversions there are I remember when I started the first company that was a sneaker ecommerce we decided not to do email marketing because we did not open anyone’s emails because of the way we see the world we leave ourselves aside In ecommerce the most important part of conversion which is email. Why I love email? Because even those who use it the least use it, I mean some people say I have seen some comments, right? Why the email? Why did you choose the email? Because everyone books hotels and gets a confirmation to the email. Of course because when you take a plane you open the email Another thing is that you always get spam because you’ve never subscribed to something cool. We will be the first to open our email address, won’t we?