Strategic Pricing and Marketing Techniques for Avatar Narrowing and Wide Expansion

When you narrow down the Avatar, you can 5 x your price when you go wide. The advantage is that you have a lot more volume of sales when you go narrow. The advantage that you have is premium pricing because it’s far more specific in terms of the deliverable. And they probably do, in a very real way, have a higher likelihood of achieving the result, because you already know that this type of person, if they do these things, gets this result, right? When you spread that across 100 people, then your reputation takes a bashing. You can’t really price it appropriately for the value that you’re getting these people. But you have to price it where these people aren’t that upset, even though they don’t really get a result. And so it’s much better to say, hey, why don’t you take all my free shit, use that. Once you’re this person, then we can work together, and you’ll have a way nicer brand, you’ll have way more goodwill. You’ll send people to higher percentage. You’ll sell from your backfoot, which is my preferred way to sell. That’s what I would do if I had your business.