this ad was so good it totally tricked my pregnant wife this ad popped up in my wife’s story feed on Instagram this week this is the first time I’ve seen this in a while the ad is utilizing the ask me anything button that is native to Instagram Stories then what was the brand of maternity leggings you loved and the response is basically the ad copy with the shop now button included because it’s an ad format I love it when my wife sends me ads that I’ve never seen because she’s a completely different demographic than me especially because she’s getting totally bombarded with pregnancy ads right now this ad is something that I like to call a chameleon ad an ad that blends in using organic elements like this AMA button up here a good exercise for any brand to be doing is to be using organic features on Instagram and seeing what you can replicate like this brand did I’ve included this example in my top ass Google shape which has over 50 different variations of ass you should be trying and that’s for free on my profile I also have a full master class that I offer talking all about chameleon ads ugly ads and how you should be using them in your advertising and right now that’s on sale for Labor Day if you got anything on this video make sure you follow because I make a lot of videos showing how you can be leveling up your creative with your social media advertising