In marketing psychology, there’s something called the 7 hour rule. The 7 hour rule states that for someone to become a true fan of an artist, they need to consume at least seven hours of content from that artist. What’s the best way to build up those seven hours? Live streaming. When you live stream, whether it’s in the studio or a live performance, you’re allowing the audience to connect and interact with you in real time. Short form content is a great way to create exposure and awareness around your artist brand, but live streaming is what takes that exposure and awareness and converts it into a devoted fan base.