This guy sells Lego lights and makes $10 million per year. This is Kenny and he seriously loves Lego so much that he created Light My Bricks. It grew quickly with revenue increasing by 70% each year. Kenny’s idea was simple. He wanted to offer something better to elevate the experience of something that he already loved, being Lego. He imported small light components from China. Then he created a system to add lights to the Lego sets. So how did he get the word out? Social media. Kenny used organic posts and engage with the Lego community to promote his products. Customer experience here was vital. He focused on quality and the joy of the unboxing experience. Kenny also noticed the growing interest amongst adults in Lego displays. They have the money and they like to show off their collection. And last year, Lego bricks hit over $10 million in sales. More and more people are getting back into Lego. The key to Kenny’s success is constantly learning and uses passion as a motivator.