i just got off of a call with someone who was telling me how great their product was they were spending a lot of time in depth convincing me and talking about how amazing their product was and what was included and what it looks like and all these sort of things and then i asked them a really simple question so what result do i get? because the reality is is that people only care about the result they’re gonna get with your product they don’t give 2 shits or 1 shit about what your product is what it does how it works they don’t care about that they only care about what they can get from your product do not be another entrepreneur who is getting on sales calls with people and you’re only talking about your offer and how great it is and everything that’s included in it and you’re not focusing on exactly what your product can do for someone because you have to recognise that that is all that people actually care about and it sounds really selfish but that is business and if you don’t like that then maybe you should reconsider what career you’re in very similar to your content people only want to watch content that they can get something from whether it’s engaging entertaining or educational there has to be something they can get from your videos so whether it’s creating your content or it’s getting on sales calls with people stop spending so much time talking about your product and start talking about how your product can impact someone’s life what’s going to happen to them when they use the product what’s gonna happen if they don’t use your product only speaking to the results that someone’s going to get and the benefits they’re gonna get from using your product is the only place you need to be focusing on in your content and on your sales calls and to be quite honest with you it’s really fucking boring because no one actually cares about how your product works and if you can get out your own way and start realising that you’ll stop spending so much time talking about your product and not making any sales to start talking about the results someone can get with your product and start making bank 💰 you’re welcome