From Risky DMs to Designer Collabs: A Look at the Affliction Collection Journey

Do you ever send a risky DM and pray they even open it? All I gotta say is shoot your shot. In January, I sent affliction a very mindful, very demure DM and eight months later I’m at their factory designing my new collection with them. Aside from everyone having a piece of affliction in their closet in the 2, their designs stand the test of time. I knew I wanted a hoodie in my collection, so we landed on this classic winged crop design. It’s got a layer of fuzzy black flock and the zipper is sewn onto the hoodie after all the printing is done. Next piece I wanted to afflictionify the rogue bat and their artist Danny came up with this insane bat design and it is the so softest Thermal I have ever felt in my life. You guys. The final two pieces were inspired by a customer of mine who walked in wearing a super rare affliction tee I’d never seen before. The colours are so precise that these tees can only be printed on a six colour belt press, and the foil layer is added last with a giant heat press. Rogue X Affliction collab drops this Saturday, September 7th at twelve PM Eastern online and in store. I love you all so much and don’t forget to send that risky DM because you’ll never know what it might lead to.