Five reasons why TikTok could be the biggest e commerce platform in 2025. Influencer power TikTok’s influencers drive instant product sales. In app shopping, TikTok Shop lets you buy without ever having to leave the app. Targeted ads TikTok’s advanced algorithm tailors product recommendations to user interests, making ads feel less intrusive and more like personalized shopping recommendations. Viral sales products can go viral and sell out overnight on TikTok. Trusted community users trust creator recommendations, which boost sales. What’s your opinion?