Everybody underestimates this about Google. Google will make it easy for you to rank depending on the language it sees around your brand. This is one of the simplest hacks for telling Google who you are and what you’re about. Tons of businesses overlook this. Search directories in your niche. If you have a fintech company, search fintech directories. Submit your site and your brand to all these directories in as many places as you can find. I did this for my newsletter. I submitted to various newsletter directories using language around growth hacking. I put my target keyword in a few places on the page. Now I rank No. 1 for growth hacking newsletter.