That’s the other thing, too, about the whole. Yeah. The whole creator economy and industry and infrastructure is like. It is. It is like one or two years is back in the day. Yeah. Truly. Yeah. Yeah. It’s like. Yeah. I think the people who started there is a whole generation that started doing what we’re doing. Yeah. In, like, around that time, early 2020, COVID, which is. Things were different. Things were crazy. Yeah, yeah, exactly. But I feel like TikTok Shop. Yeah, exactly. The, uh. The creator marketplace way before the creator marketplace.