The No Villain Clause: Apple’s Product Stipulations in Films Unveiled

Here’s a fun fact that I didn’t know. Apple supposedly has a no villain clause such that no actor can legally use an iPhone in a film if they’re portrayed as a villain. They also can’t use the device irresponsibly. So I’ve never heard of this, but I know that apple is very protective of its brand. So let’s dive in and see what’s going on. The source on this one is knives out director Rian Johnson, who alleged that apple says villains cannot use iPhones on screen. Fantastic director, just not good for Star Wars. In 2020, the director alleged that apple had product stipulations disallowing villain in 20 knives out, Rian Johnson was the first major filmmaker to speak publicly about Apple’s alleged product stipulations. And since then, eagle eyed viewers have noticed that villains in a lot of movies don’t actually use iPhones, but rather devices strikingly similar to iPhones. So what is the no villain clause? Well, allegedly apple does not allow villains or bad guys to use their products on screen. So I guess every screen villain is an Android peasant these days. Or only Android users commit crimes. They do have this public guidelines for using apple trademarks and copyrights, and it does stipulate that the apple product does need to be shown in the best light or manner that reflects positively upon apple and its subsidiary brands. It says you may not use an apple trademark or any apple owned graphic signal logo. In a disparaging manner. So is the no villains clause real? Cause right now it’s just rumored. Well, apple has never confirmed or denied this. They have no opinions whatsoever. They don’t put out any public statements. All of the contracts with filmmakers are private, and so far only a handful of directors have even proposed this or said this was happening. Another one was prop master Heidi Colato said that apple is very specific. I got a script once where an actress was supposed to be looking at her phone while she’s driving drunk and crashes her car. They wanted to see a text message pop up, and I had to be like, well, we can’t do that because we’ve established this character with an apple phone and we can’t have her driving drunk with an iPhone. They’ll never work with me again. So they do go on throughout this article to give some extra examples. There are some workarounds for the no villains clause. There are people who are more dubious in nature. There are drama films where it’s a little bit harder to say who is and isn’t the villain. Mysteries and, of course, devices that look extremely similar to iPhones. But it makes me wonder in future movies, if you’re. It’s like an anime, you know, the squintier the eyes, the more likely they are to be a villain. I wonder if it’s gonna be like in the future, the. When you spot that everybody’s got IPhones. Except one guy’s got an android. That guy’s gonna be the villain.