how’s it going one of the big questions I get on a daily basis a literal daily basis including fucking weekends is how do I know the ads that I’m about to run are going to reach my desired target audience first off look at this view this this is where I’m working from today everyone it is fucking beautiful anyway come here to get a shit ton of work done in a bit of a deep workspace anyway if you never heard of me before my name’s revel I’ve been in the Facebook ads space since 2,012 consulted many many many brands on solving one of two problems how to get more leads from their campaign so they can sell their services to or what type of ads they should run creatively in order to generate a result so I was gonna take the time in this video to go through every single method of Facebook targeting in terms of targeting your audience that ever has been leading up to this point in the back end of 2020 four I basically just decided to give you the updated tip which is we’ve gone predominantly from interest targeting uh which was all the rage in 2,017 from memory golden age essentially where you would have a campaign with like 30 different adsets in them each targeting a different interest that is no longer the case nowadays is a new buzzword in the Facebook advertising world that I didn’t know was called this but I was calling it use your ads or creative to do the filtering but it’s apparently it’s called creative targeting which essentially is just meta as a platform has more than 600,000 data points on me as an individual so between you and me that’s 1.2 million data points that’s a lot and so with those insights in those data points nowadays we don’t go deep on our target audience we leave it broad and then we allow our ad which is scripted in a certain way to call out the target audience let’s say mortgage brokers in Australia and obviously if you said I’m looking for 10 mortgage brokers in Australia who want more leads dot dot dot you’re probably only gonna get mortgage brokers who submit the lead form right this sounds obvious but not many people are doing it so you call out the audience in the ad itself second part is your offer must solve one of their core problems whether it’s problem 1 2 3 or 4 and by virtue calling these things out in your ads the machine learning that happens on the back end takes the first five 10 15 20 of the leads you get sifts through each 600,000 data points on those leads blows that up to find more people like the leads you generated that’s how creative targeting works and that’s pretty well how most targeting works in today’s date