Have you noticed that when you post more generic newbie content, you get more likes and followers? We ran an experiment with 25 social media influencers who sell products online, and they do this by creating educational social content. We found that their newbie and basic content generated 29.4% more likes and 42.1% more comments and 17.5% more shares on average compared to posting advanced content. But here’s where it gets interesting. When they survey their customers, they found that their advanced content was 38.8% more likely to create a paying customer than their beginner content. But in the same survey, they found that their beginner content was 30.7% more likely to generate a follower. If you want more followers, consider creating more basic content, and if you want more customers, consider creating more advanced content. Ideally, you need a mixture of both.