A lot of people lean on having a good product and think it’s gonna make a difference. I tell you why it won’t. There’s a huge amount of people out there that are great at marketing, and because they’re good marketers, they can market amazingly well a crappy product and get a huge amount of sales. But a lot of people out there, they’ve got an amazing product, an amazing service, but because they can’t market it or articulate it in the right way, no one cares. So it doesn’t matter how great your product or service is. Yes, you want to have a good product. But if you don’t know how to market and you don’t know how to sell, you’re just left holding a bag that’s got no money in it.