This plastic bag of chalk is gonna help save the oceans. And no, it’s not just cause it’s recyclable, but it is recyclable. What we’ve realized is that no matter how hard you try, every product is going to have an effect on the environment. Your harnesses come in packages, your crash pads come in boxes, and your chalk comes in bags. So we decided to put the environment above our profit margins. This new chalk we’re releasing is going to remove one pound of ocean plastic for every bag of chalk sold. This works because we’re partnering up with Clean Hub. Every purchase you make directly funds plastic cleaning operations in places where plastic pollution is the most concentrated. They help create jobs by pulling plastic directly from waterways or by creating waste management systems for coastal communities that don’t have them. And the best thing is, every pound of plastic they pull is verified and tracked according to international standards. This chalk has been blind tested by pro athletes and everyday climbers. And personally, it’s the best chalk I’ve ever used. But in an industry where every company tries to make that claim, this chalk is the only product that can actually guarantee that a difference is being made. This way, your decision to make an impact on your grip also makes an impact on the environment. And we can’t wait for you to try it out.