Authenticity Over Image: The Importance of Relatability in Brand Messaging

Uh, casual for sure. But one concern I keep hearing from brands who insist on remaining corporate in their messaging, express their needs to remain professional instead of being relatable. Uh, yeah. That’s because they care about their image more than they care about the people they are trying to talk to or solve problems for. That’s why, and that’s the problem with our society these days. It’s all about this is what I am. No, it’s not what you are. It’s what you’re trying to help people to overcome. And that’s why the intentions are wrong. They’re wrong. Nobody’s watching that because they know your agenda is self serving. It’s not for them. And that’s why they don’t care because they don’t see the value anymore. I hope that answers your question. Sorry if I yelled.