Christmas Chaos: How Launching Early Turned into a Sweet Success Story

Guys, I really fucked up. Obviously, I didn’t think like. Like, what is going on? No, it’s not good at the moment. It’s actually not. It’s just not. So here’s what happened. So I made a really bad call. The whole team is organising the Christmas campaign, getting the website and the orders ready. It’s absolutely fine. Let’s just go. This is great. Let’s do that. And my business partner Ed is away having a baby with his wife, and I gave the go ahead to launch Christmas in September. Nate, what the hell is going on? Okay, I thought it was a good idea to launch September. What? Why is the Christmas website blocked? What are you playing at? But whose idea is this? We can’t launch advent at the beginning of September, so we’re not ready. We’re gonna have to pack them now. Right now in the office. So I didn’t really think. Website is now live. People are making orders, so we’re desperate. Then Katie reminded me we had this community WhatsApp group, so we asked for help. Hey, guys, it’s Jamie. I launched Christmas way too soon and now we need to pack advent calendars in 24 hours. So any of you that can come help and come to the sweet factory would be the greatest thing in the entire world. Please, we need your help. This is 9 9 9 so we did it. Did it! My crazy idea to launch Christmas in September, actually Worked! We packed thousands of advent calendars in the Sweet Factory, and now you can order them on our website. Our whole Christmas range is ready on our website for you. Merry fucking Christmas!