Just because you work in a dive bar doesn’t mean you have to stop making crab cocktails. In fact, you need to start taking advantage of the fact that you are in a. An affordable venue for somebody to have access to an elevated experience. You have less people to tip out. But I will say, in order to get that attention for some of those educated consumers, you need to use the internet to draw their attention. I’ve always seen in non hostile industry corporations how they would create a valuable piece of information and in exchange for the information, they would have online media viewers downloaded with their contact information. Now imagine you as a bartender create media showcasing yourself building these ingredients in these recipes and saying, hey, if you download this, you get access to exactly how I made this drink. Not only does it give you customer information, knowing exactly who they are, probably where they are, but now you can contact them directly and invite them to come try it out themselves. Whether that be with a 50% off discount or maybe even free. Like come here, I got the first one on the house. They get here, you hit them with the sauce. That’s how you build regulars. That’s how you take advantage of social media technology. You need help building these league generation forms or even creating content? Let your boy know.