The secret to selling any used car in a used car lot and you won’t believe this hack I’m getting a lot of flack because I mentioned that new cars Dealers are one of the worst businesses you can start and everybody’s confused with you know new versus used I never said used car dealers Or lots were a bad idea. In fact, I think they’re pretty good idea when designed correctly For example, I find that most car lots dealers I Not very business like they don’t have a strategy. They don’t have a business blueprint They don’t have a system to to get a lot of used vehicles in good condition. I Strongly believe that you make your profit in the purchase not the sale Even though the sale does help as long as you get a lot of people through your lot, but here here’s the hack I’ve helped a lot of used car dealers double and triple their profit In the used car lot even if it is old the inventory the trick is to get a lot of people interested in these vehicles How do you get a lot of people? Well, here’s here’s an example Most people spend money on pay-per-click campaigns most people, you know spend money on Google and Facebook ads and and Kijiji and Craigslist and you know, that’s just craziness, you know, how much time do you have available to you to give me an example? My videos get in front of 20 million future potential clients my clients 20 million future potential clients 20 million future potential clients every 10 to 14 days now I can teach you to do the same, right if You feature one vehicle each day and you talk about the benefits or how you’re gonna wrap this vehicle or the ideas for wrapping that vehicle and detailing that vehicle and creating you know a $2,000 car look like it’s a five or seven thousand dollar car and if you’re not working with you know a vehicle wrap company as A subcontractor then you’re not maximizing your sale. It’s like selling a house and not staging it, right? It’s like, you know trying to rent a hotel room and not making the bed first, right? It doesn’t make sense, right and you want people involved in in the vision of the new car So let’s say you have a five or ten year old Mercedes, you know, it’s it’s a Mercedes Yeah, it’s a nice car but if you talk about how you’re going to wrap it and you talk about five different designs for wrapping it and you show Before-and-after pictures of some of the other vehicles you bought that is no longer a $10,000 vehicle Now that that’s a 15,000 or $20,000 vehicle because anyone can buy a used vehicle, but not everyone can design You know a Mercedes or Corvette or or a Kia or whatever it is into something that looks different, right? Nobody wants to spend money and have the same vehicle their neighbor has right or their buddies have they want something unique? And this is why people buy, you know hundred thousand dollar vehicles Because they want something unique, right? So why not give them something unique, right? Start creating branding and differentiation and create an unfair advantage and start getting in front of 20 million future potential clients that may want to buy your vehicle Right. You first have to create the need first You have to get their attention right and paying, you know, pay-per-click campaigns and paying Google or Facebook to get attention That’s not real attention. That is not real attention, right? They know you are using pay-per-click campaigns. They know that you’re not Authentically supposed to be on the first page of Google. You do that organically. You do that with TikTok. You do that with other social media Like I said, if you’re serious about doubling your triple tripling your net profit and selling a lot more vehicles and these vehicles really most of them should be pre sold before they get your lot You should go to the auctions with a list of people who want, you know, you should have a list of ten kiosks and you know, three Corvettes and three Mercedes Sprinter vans And you should have a list what clients want. So when that vehicle comes to your lot, you phone them up and say, hey I’ve had a lot of interest in these three Sprinter vans from contractors You know, I’m gonna give you 24 hours to come and see it. Otherwise, I’m gonna open it up to everyone else I’m gonna give you a 24 hour window, but that’s it, right? There’s a lot of demand for these vehicles. And when you start talking like that and you show them, hey, you’re selling a lot of vehicles and you’ve got 50 people on your lot at any given time They’re gonna see that. And how do you get 50 people on your lot at any given time? You use TikTok. Like I said, 20 million views every 10 to 14 days If you’re not using social media to get attention, you can’t sell anything without attention, right? Use TikTok to get attention. I can show you how to get in front of 20 million future potential clients and how to sell a lot more vehicles to double and triple your net profit Okay. Am I clear now about, you know, used car lots? I think used car lots are a good business, not a great business, but they’re a good business But if you use branding and differentiation, create an unfair advantage and use social media to create the need and create interest and you have a bidding war on these vehicles, that’s where you’re going to maximize your profit Post your questions, comments below. What did I miss? What are you doing that I didn’t mention in terms of selling more vehicles? And are you creating 10 different income streams? As I mentioned earlier, one income stream should be contractors. And if you’re using contractors with a wrapping company to brand and wrap the vehicles and lease that vehicle and include the truck wrap in the lease so they have one low monthly payment, right? Are you doing that? Are you creating different income streams? Right? Are you, you know, another income stream should be college kids, right? And so on. So you should have at least 10. If you don’t, you are You are wasting money. You’re wasting your talent. You’re wasting your life. You’re not selling enough vehicles. Post your questions, comments below. We’ll talk again soon. Take care.