Matumal buying photo studio, photography, videography or design business mall. Then watch this video. You want to be as successful as other photo studios or other photographers, videographers, designers, but you just can’t seem to find the right formula. You get to experience a lot of low bowlers or mean sand, there will be some people who will show their interest. And then if that’s you, then in this video, I will share with you why that is. There’s a reason why there are certain businesses that people are willing to pay extra money for and why there are their businesses that people get global or aren’t willing to pay that much money for. And I’m going to explain to you in this video. So as a creative marketer and someone who has worked web and safe service providers and newbie or small time service providers. I’m gonna tell you the number one or the common things that I experience between them.
Now, usually when you are in the business of photos, designs, videography, when it comes to their social media feed, is that it’s mostly composed of their works. And there’s nothing bad with, you know, filling up your feed with your client works. But the thing is usually on Nappa Pansingo, when they post photos or aesthetic videos, is that it’s the typical, you know, aesthetic like, yeah, you know, you do photography or you do videography or you do design, but it’s pretty basic. No. 1 to their post is Serenity. It’s usually just one liner. Have to remember, everybody is trying to curate their post on social media. Everybody wants to create that, that aesthetic post, that aesthetic video, that creative post on social media. So if everybody is doing that and you’re gonna post something aesthetic as well, and it’s one liner thingy, then how can you ex back yourself or your service to stand out? Then the rest, of course, they’re gonna think that, you know, it’s easy Lambda. It’s just, you know, aesthetic and it’s just one liner and that’s it.
Now, here’s how you can change that. You can retain posting your client works or anything aesthetic, but make sure that when you create that caption, you make a story, you write a story. Now, we’ve worked with different photo studios for photographers, videographers as well. And this is something that we tell them, get to know your client vision, Nila, for that photo or for the design. What was their goal? What was the event about? Why did they aim for that kind of static, for that kind of vision, for their design, for their photo, for their video included in here. And once you do that, not only that, you add a story to your client works, but you’re also humanizing your clients. They’re not just a client anymore. By doing that, you make it relatable to your audience.
Now other than just posting, playing client works, adding in stories, diversify your content as well. Show BTS, because that way people get to see na, the person behind that photography business, that service business, that design business, that photo studio business, are also humans, which they can relate to. Make sure to diversify your con then.
Now that’s just a few tips on social media. Let’s move on. Next, another thing that I notice, which I find to be a huge difference, friends, between high quality service providers, you know, these are what they mean by these are service providers who have relatively expensive amount of services in comparison to small service providers. And it is the system when you reach out to service providers who are, you know, very high quality that many people would be happy to pay lots of money for one thing you would notice is that they’re very organize. They have a system. So see, for example, someone is interested in their services, you know, they’re asking for their rates, they have this specific onboarding process or no process that they follow.
Who ask yourself as a service provider, who is leading that message? Who is leading that conversation with your interested buyer or, you know, interested prospect? Who’s the one leading it? Cuz if it’s the client who’s leading the conversation, then that would immediately put you off the low value. They would much more likely low volume. But if you’re the one who’s leading the conversation, then they would have an impression, oh, the service provider knows what he she is doing because he’s briefing me. He’s taking me into a process.
It’s not just, you know, me trying to initiate or lead the conversation. So as a service provider, make sure in the ur leading the conversation, you should have a system.
How do you onboard this prospect? Do you have a website which they can lead to? If, see, for example, they’re still trying to make a decision if they would work with you. And if you have a portfolio or a website, do you sort it out? Does it include Faqs? Does it answer some of the questions that they have in mind, which remove the objections that they have? And what about rates? What if they ask for your rates? Do you have a list of packages for your rates? And when I say now, if they ask for how much is your service, how much is your rate for this design or for this video, it’s not like you should just, you know, send off like a text now. Oh, it depends, blah, blah, blah or whatever. Instead, as a service provider, if you really want to target people who are willing to be and be happy to pay for your rate the packages.
Now my interested people, what are the usual things that they’re looking for? So see, for example, if it’s design, I know package for this, like is it a logo design? What are the inclusions? Does it include branding? If you’re in the field of videography or photography, any human unusual events that you covered? You do wedding photography, if yes. Any inclusions? Do you have package B? So make sure to sort this out cuz this will save you a lot of time for both of you, not just on the client’s end. Na mass medali, for them to answer you, but also on your end.
Now we have moved past the rates, what is the next step? What are your terms and policies in terms of working together? Would you have a contract? Is there like a deadline? Should they book an appointment? Are there any payment terms that you prefer? Are there any cancellation policies? Make sure to include that and brief them. That way you would not be disappointed if there’s any sort of issues. It makes you more aligned with your prospect.
Oh, I wish you found this video useful. And if you would love to do a consultation call with our marketing agency, feel free to book a call. I can follow for more.