Your number one problem in this world
and every other one in our galaxy
is this.
If people don’t know you, they can’t give business to you.
And in an up cycle or a down cycle,
it’s probably a good idea to raise your hand
and let people know who you are.
Unfortunately, when we’re operating in these up cycles,
we’re too busy to do that.
Not skillful. You should still find time to do that.
But when you’re in a down cycle,
a down market,
interest rates are beating the ever living hell out of you.
You have plenty of time to let everybody know who you are,
how you’re connected, and that you would love to help them.
Even if it’s just to run a few ideas past them
or to be a sympathetic ear that they can talk to when it comes to this.