What I did was create demand and hype around my drops.
Demand and hype is another big thing
because people want what they can’t have
and if it’s too easy accessible
they won’t look at it as good as it’s supposed to be. Right?
By having my site closed?
By just having a countdown on my website and stuff like that.
Promoting drops and promoting pieces even though my website is closing,
forcing traffic to my SMS list.
You had to be there on drop day at the time I drop
to get your size and get what you wanted.
Early access making people have to sub to the SMS
so they can get in your website 10 minutes earlier and buy clothes.
Basically. It wasn’t like you can’t just be on your phone
scrolling at a random 2:00am and buy
project approved. So having scarcity for your product.