Approaching Content Creation with Authenticity: Building a Community, Not Just Viral Videos

The problem was never the algorithm
was never your experience level
was never that you’re not meant to do this.
It was always because you were approaching your content to go viral
instead of approaching it like a real life scenario.
Let me explain this. Quality content.
Do not get it twisted. Is not a highlight reel,
is not perfectly edited, is not this polished masterpiece.
Quality content is content that feels like a real life scenario
that we’ve lived before.
And then your content is not you filming on a screen.
It’s not you talking to potentially hundreds of people.
Your content is a late night drive
to go get fast food with your friend.
It’s getting ready before going to a party.
It’s a walk in the park with your kid.
And the creator who wins on here is the one who gets into that mindset,
like they’re just talking to one specific person
and emulates the energy
that that conversation would have in real life,
whether that is grabbing your phone, literally,
and walking through a park while filming your video.
Or whether you wanna be like
the cool aunt and you’re facetiming your niece.
Know who you are and who you’re talking to
and just do that in every video.
And I swear, within a couple weeks,
within a couple months, maybe even days,
you’re gonna have exactly what you want,
which isn’t a viral video,
but an actual community of people who crave your content.
Who come back to it, who buy from you.
And perfectionism and chasing views and likes,
that doesn’t get you there. It’s just energy.