beginning of 2024 I co founded a design and creative agency called Cropd
prior to starting the agency
my background is in fashion tech
so a lot of our clients are in the fashion tech world
and not to be dramatic
but I think our clients are the coolest people on this planet
at Cropd we primarily design websites and apps today
the bulk of my work was building out low fidelity wireframes for our client
zero not only am I passionate about the product design of these projects
but I’m extremely invested and passionate about the clients
and the brands themselves
our client zero is essentially Revolve or SSENSE
but for sustainable independent brands
I literally love everything that zero stands for
I am designing their brand new website
I am for sure their number one fan and going to be their number one user
I think my favorite thing about designing for the fashion tech world is that
as a product designer you’re supposed to put yourself in the user shoes
I truly am the user
so I’m essentially designing my dream apps and my dream website
of course we do our market research
our user research and our product research at Cropd
but because fashion tech is a world I’m so heavily invested in
it just makes my job a tad bit easier
one thing that makes zero
and inevitably this website
so unique is their zip code feature
zero really wanted their users to be able to stand out from the crowd
so in a world where everyone owns the same sambas and the same viral dresses
you’ll be able to shop pieces that have never been sold in your area
to truly be one of a kind
as a product designer the majority of my day is usually spent on my computer
but I try my best to escape from the screens
by doing workouts in the morning and seeing friends at night